Is there a way to use latex \cite{reference} in wordpress?

I am using QuickLatex plugin and it works great. But when I tried to cite some references using \cite{paper1}, it did not seem work.

[latexpage]
Here is a citation \cite{example}.

\begin{thebibliography}

\bibitem{example}
Robert C. Merton, On the Pricing of Corporate Debt: The Risk Structure of Interest Rates. \textit{Journal of Finance} 1974; \textbf{2}:449–470.

\end{thebibliography}

Any help?

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